lululemon promotes upcycling fashion with take-back activation

Lululemon has launched a limited-time "Like New" pilot in Hong Kong, featuring a product take-back activation and a resale pop-up event, reflecting lululemon's ongoing commitment to quality, innovation, and circularity by enabling customers to refresh their gear for others to discover.

The first phase of the campaign, the product take-back activation, runs from 15 April to 31 August. During this period, collection boxes will be available at four selected lululemon stores across Hong Kong including Pacific Place, Cityplaza, ELEMENTS, and Harbour City.

Community members are invited to participate by dropping off gently worn garments, including both lululemon and non-lululemon items. As a gesture of gratitude, guests who donate pre-loved lululemon (only) gear will receive an appreciation voucher worth around HK$1,000.

All items collected during the take-back activation will be carefully sorted and processed by environmental friendly non-profit organisation Redress. Each lululemon piece will be manually assessed to determine its highest potential value. Selected lululemon items with minor defects will be repaired by local vendors, while all garments will be professionally cleaned before being featured at the upcoming "Like New" pop-up shop.

Scheduled for September, the lululemon x Redress pop-up event will be open to the public, offering a unique limited-time shopping experience. Guests will have the opportunity to browse a curated selection of pre-loved lululemon pieces, ranging from throwback designs to bestselling favourites.

Either 100% of net profits or 2% of revenue (whichever is higher) from the pop-up event will be donated to Redress. Unsold items will be passed on to Crossroads Foundation, ensuring a responsible and impactful end-of-use solution.

“We are committed to extending the life of our garments through launching our Repairs programme in Hong Kong last year, and this Like New pilot is another key step forward," said Gareth Pope, senior vice president of lululemon Asia Pacific. “By introducing these initiatives, we not only enhance the longevity of our product but we also welcome new guests to experience our exceptional product quality and community spirit that defines lululemon. We look forward to growing our collective and sharing our passion for sustainable, high-quality activewear with even more people.”

“We are delighted to partner with lululemon for the Like New programme, which aligns with Redress' mission to combat textile waste and promote circularity in fashion. By giving garments a second life, this initiative not only reduces waste but also supports a more sustainable future," said Christina Dean, founder of Redress." Together,we aim to drive meaningful change and empower the community to make conscious, impactful choices."

MARKETING-INTERACTIVE has reached out to lululemon for more information.

Don't miss: lululemon promotes wellbeing for everyone with new campaign

Back in September 2024, lululemon and Yoga unveiled a campaign to inspire everyone to gear up and move together. Also known as “Together we grow”, the campaign launched across APAC aims to empower all through movement and community, making every stride lighter and every challenge more enjoyable.

The campaign featured its ambassadors, including actor Park Seo Jun, Amotti, the winner of Physical: 100 Season 2 – Underground, and Leah Simmons, founder of KAAIAA. 

Join us this coming 17 June for #Content360 Hong Kong, an insightful one-day event centered around responsible AI, creativity VS influencers, Xiaohongshu and more. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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