lululemon and Park Seo Jun encourage everyone to 'stretch their limits'

Lululemon has partnered with South Korean actor and brand ambassador Park Seo Jun again to encourage everyone to "stretch their limits" in its latest campaign, a powerful tribute to human potential, perseverance, and performance.

This is lululemon’s second collaboration with Park, reinforcing his authentic connection to the brand and its values. Joining him is Haram Bae, CrossFit coach, model, and lululemon ambassador for the Myeong-dong Timewalk store. Together, they embody the spirit of pushing boundaries and inspire others to pursue growth through movement.

With Park Seo Jun and Haram Bae leading the way, lululemon is inviting everyone to explore what’s possible when they go beyond.

Park, widely recognised for his roles in Netflix series Gyeongseong Creature, as well as the Marvel Studios film, The Marvels, is equally admired for his devotion to running, calisthenics and weightlifting is as widely praised as his on-screen appearances.

“I'm excited to share my favorite gear with you. As someone who's always on the go, I rely on lululemon's versatile products to keep up with my active lifestyle - whether I’m training, traveling, or tackling everyday life” said Park.

The campaign also spotlights the "Pace Breaker Short", a staple in lululemon’s men’s lineup. Designed with lightweight swift fabric, it offers exceptional breathability and multi-directional stretch - supporting movement in every direction, whether in training or daily life.

Also featured is the "Metal Vent Tech" collection, engineered with seamless construction to reduce chafing and distractions. Its silverescent technology, powered by X-STATIC, helps inhibit odor-causing bacteria, keeping wearers fresh and focused.

MARKETING-INTERACTIVE has reached out to lululemon for more information. 

Don't miss: lululemon and Park Seo Jun discover the importance of wellbeing in latest film

The brand's first collaboration with Park began last November, which saw the actor taking everyone on his personal journey to discovering the importance of wellbeing.

Within the short film titled “Stories of growth”, Park shares how taking a holistic view of physical, mental and social wellbeing has helped him manage the pressures he faces both on and off screen. The collaboration aims to inspire people to embrace wellbeing.

“In any case, living is always about the present. If I don’t live well in the present and don’t manage the present well, it’s difficult to meet the future I dream of. Moreover, we don’t know what kind of future is awaiting us, so I always try to be faithful to today, to spend each day well,” Park said in the film.

Related articles:

lululemon concludes media pitch for branding and digital remit for HK, Macau and SEA
lululemon taps LE SSERAFIM's KAZUHA as latest brand ambassador