LTA awards multi-million dollar creative business to McCann

The Land Transport Authority has appointed McCann World Group for its creative business.

As part of the appointment, McCann will be responsible for developing and implementing public communication materials  and initiatives.

LTA also works with Dentsu on the Graciousness campaign and Affinity campaign. The agency was appointed in 2014.

Other than the incumbents those that were shortlisted include Grey, M&C and McCann. The awarded value for the account, according to Gebiz, is SG$2 million.

Others who pitched for the account include Flash Inc, Hamilton & Sherwind, Starlight Advertising, Universum Communications and Zoo Communications.