Lowe Singapore has worked with Handicap International to create a new TVC to raise awareness of landmine victims.
Called âThe Crutch Chairâ the campaign explains that today landmines still pose a threat in 75 countriesâmost of which are not even at war anymore. In Cambodia alone, there are more landmines than people with nearly half of all victims are children.
Take a look at the campaign:
The Crutch Chair is a rally point for students and adults in a position to help. Members of the public are urged to share the idea and spread the word through #StandwithKanha #crutchchair on their social networks if they spot the chair.
âThose who arenât killed are condemned to live the rest of their lives with permanent and debilitating physicalÂ injuriesâand little prospect. Already battling poverty and illiteracy, most of these children and their families will haveÂ an even harder time getting the medical help, rehabilitation, prosthetic limbs and funds they need to get them back toÂ school and out of this vicious cycle,â said the campaign.