Lowe Singapore has worked with Handicap International to create a new TVC to raise awareness of landmine victims.
Called ‘The Crutch Chair’ the campaign explains that today landmines still pose a threat in 75 countries–most of which are not even at war anymore. In Cambodia alone, there are more landmines than people with nearly half of all victims are children.
Take a look at the campaign:
The Crutch Chair is a rally point for students and adults in a position to help. Members of the public are urged to share the idea and spread the word through #StandwithKanha #crutchchair on their social networks if they spot the chair.
“Those who aren’t killed are condemned to live the rest of their lives with permanent and debilitating physical injuries—and little prospect. Already battling poverty and illiteracy, most of these children and their families will have an even harder time getting the medical help, rehabilitation, prosthetic limbs and funds they need to get them back to school and out of this vicious cycle,” said the campaign.