Lowe Singapore bolsters Lifebuoy business team

Lowe Singapore has appointed Ranjit Jathanna, for the newly created position of chief strategy officer at the agency. Jathanna takes up this role in Singapore after two years as chief client officer on the Unilever business at Lowe China.

In his new position, Jathanna will also take the global planning leadership role on the Unilever brand Lifebuoy. As CSO, he will be responsible for the development, capability building, and management of the planning function within the advancing Singapore agency.

Jathanna is no stranger to Lowe Singapore. He previously held the role of associate global planning director on the Unilever laundry brand platform Dirt is Good. With a career spanning over 16 years, Jathanna has held senior planning roles across the Lowe network – based in India, Dubai, Bangkok, Singapore – as well as the management role in China. Much of his work has partnered Unilever brands, including Lifebuoy.

Rupen Desai (pictured right), regional president, Lowe Asia Pacific, said: “We’re delighted to have Jathanna back in Singapore in a significant management role. He is a superb leader, a brilliant planner and most importantly a great human being; all of which were critical in the search for the agency’s CSO role.”

Jathanna (pictured left) added: “Obviously this is a great opportunity for me professionally. Lifebuoy is an exceptionally powerful brand around the world, and taking up a key management position at a business headquarters like Singapore is both an honour and a challenge”.

Meanwhile last week, the agency also appointed Vinay Vinayak as global business director for Unilever’s skin cleansing brand, Lifebuoy. Vinayak will assume the responsibilities of Lowe Singapore’s previous Lifebuoy lead, Virat Tandon, who was recently appointed CEO of the advertising network’s new agency Mullen Lintas, in India.

Currently, Lowe Singapore is the global headquarters for Unilever brands Lifebuoy, CLEAR, Close-up and laundry detergents platform Dirt is Good.