Lowe Singapore, part of the Mullen Lowe Group, has appointed Vinay Vinayak as global business director for Unileverâs skin cleansing brand, Lifebuoy.
Vinayak will assume the responsibilities of Lowe Singaporeâs previous Lifebuoy lead, Virat Tandon, who was recently appointed CEO of the advertising networkâs new agency Mullen Lintas, in India. VinayakÂ comes to Singapore after five years with Loweâs Lifebuoy team in Mumbai.
At Singapore headquarters he will lead and develop the brand across markets in Southeast Asia, South Asia, Middle East, Africa and Latin America.
VinayakÂ has over ten years across both agency and client-side in the advertising industry, directing brands such as HSBC, Cadbury (now Mondelez), Samsonite and BBC World. With Lowe in Mumbai, he was part of the core Lifebuoy team that among various brand initiatives also conceptualised and implemented the social mission programme – Help A Child Reach 5.
Rupen Desai, regional president of Lowe Asia Pacific said: âLifebuoy is an amazing brand where the purpose and profit both work in perfect sync. Weâre delighted thatÂ Vinayak agreed to take up this challenge leading the team here in Singapore. He has a great track record with the brand, and working with the client and agency teams globally Lifebuoy is one of our most lauded partner brands, so it was crucial that we had exactly the right fit for this senior position.â
Vinayak added: âComing to Singapore means that I can not only be a strong part of the brandâs journey, but help shape it as well. Singapore also means being at the vortex of some of the newest opportunities for content â as it is a key centre for Asia, and also because it offers the ability to lead integrated work for the brand, alongside specialists like Lowe Open and Lowe Profero.â