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Lowe shuffles top management roles

Lowe has appointed Mazuin Zin (pictured left) as managing director for Lowe Malaysia, taking over current MD Khairudin Rahim (right) who has been elevated to the position of chairman.

Mazuin joins Lowe from Leo Burnett, where she was most recently the general manager for Leo Burnett and Arc Worldwide in Malaysia.

There she spent more than 10 year in various roles based in Malaysia and Singapore, managing numerous global brands and large local clients including Samsung, P&G, Dutch Lady, Petronas, Proton, Malaysia Airports Berhad, McDonald’s, Philip Morris, ING, Pepsi, Unilever and Nestle.

In her new role, she is tasked with further strengthening the agency both on capability-development and business growth.

“I’m looking forward to joining Lowe Malaysia – the team is a strong combination of experienced hands and new blood, which gives the agency both a strong foundation and a hunger to keep getting better.  The client list is blue-chip – every single one is either number 1 or 2 in their category,” said Mazuin.

Rupen Desai, regional president Lowe Asia-Pacific described Zin as a proven professional.

“We believe her leadership along with the rest of management team will make Lowe Malaysia an agency to reckon with. These are, indeed, exciting times for us.”

Lowe also made the headlines last month when it was chosen as one of local car maker Perodua’s agencies following a four-way pitch of its product and service business.

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