Lowe Profero, the digital arm of Lowe and Partners, has opened a new office in Chengdu.
It is the agency's fourth office in the region, with other offices located in Hong Kong, Beijing and Shanghai. There is currently a team of 10 staff members in the new office which will serve international brands.
The Chengdu office is an extension of the agency's existing operations in Beijing, a tech hub which will tap into the rapidly growing southwestern China.
“We have been operating in China since 2006, which allowed us to identify Chengdu as a logical next location due to its increasing significance as a social, economic and technical hub,” Wayne Arnold, co-founder and global CEO at Lowe Profero, said.
“We see this new office as a logical extension of our strategy in Asia, complementing our network in China and across the region,” he said.
Jackie Xu Rui, MD for China at Lowe Profero, adds that opening in Chengdu gives the agency expanded capacity.
Source: Press Release