Lowe Profero names new SEA and Hong Kong MD

Lowe Profero, the digital arm of Lowe and Partners, has promoted Radhe Vaswani (pictured right) to the position of managing director for Southeast Asia and Hong Kong. Previous MD of Southeast Asia and Hong Kong Stuart Edwards will be leaving Lowe Profero after twelve years with the business. He will be relocating to Sydney.

In her new role Vaswani will be responsible for managing the Lowe Profero teams across Southeast Asia and Hong Kong, with a remit to capitalise on a successful two years that has seen the business grow by over 150% year on year.

Previously general manager of Lowe Profero’s Hong Kong office Vaswani's promotion is the latest move in her global career with the agency spanning four years, two continents and three markets. She will be based out of the team’s Singapore office, leading a portfolio of clients that includes Danone Nutricia, Direct Asia, DFS, Lufthansa Airlines and Millennium Hotels.

Vaswani joined Lowe Profero in 2011 as a global account director in New York, working on high profile accounts including Diageo, Lufthansa and Unilever. In July 2012 she relocated to Hong Kong to successfully lead Lowe Profero’s creation and implementation of global luxury retailer DFS’ online and e-commerce presence.

Lowe Profero‘s co-founder and global CEO Wayne Arnold (pictured left) said the promotion is a signal of the strength of the brand across the APAC region.

“Southeast Asia remains a crucial region for Lowe Profero’s global ambitions. Under Vaswani’s expert leadership I am confident we will continue the incredible growth we have witnessed here. I would also like to take this opportunity to express my heartfelt gratitude to Edwards who built and led our businesses in Southeast Asia and Hong Kong so successfully over the last few years."