Lowe Malaysia has been appointed to drive beverage brand Spritzer's campaign for its range of flavored water products, Spritzer Tinge, with the campaign expected to break later this month.
This is yet another win for Lowe Malaysia, following its appointment as one of Perodua's agencies following a four-way pitch of its product and service business.
Spritzer Tinge, which entered the Malaysian market about three years ago, is a natural, non-carbonated mineral water that comes in a variety of flavours, targeted primarily at the youth. Lowe Malaysia's mandate is to drive awareness of existing as well as new flavours.
"The brief for Spritzer Tinge gives us a great opportunity. Communicating to the youth is never an easy task and our teams are relishing the challenge to do some really exciting things in the digital and social media space, where the brand's core target reside," said Khairudin Rahim, Lowe Malaysia's chairman.
This is the second time this week Lowe has been in the spotlight, after the announcement of Mazuin Zin as its new managing director and Khairudin Rahim as chairman.