Fashion brand Love, Bonito is making its mark in the Philippines market with its first physical experience via a pop-up, since it started shipping to the country in 2019. The brand also named its first-ever Philippine ambassador, actress and mom Coleen Garcia.
Garcia graced the launch event and shared her own story of how she has come into her own as a creative, a mother, and a woman, “To come into your own is progress. It’s something that we continue to go through in our lives. If you feel like you lost yourself, just remember that you can always start again.”
The brand kicked off its Love, Bonito on Wheels pop-up series at the SM Mall of Asia Atrium, and it will run for seven weeks. The execution follows the brand’s unveiling of its new tagline “Come Into Your Own”, which sees it embark on a journey to empower more women to find strength through adversity.
Love, Bonito on Wheels also serves as an opportunity for new and existing customers to learn more about the brand’s different facets and efforts—such as the LBCommunity+ membership program—as they explore the space. According to the company, the pop-up experience was developed in response to the overwhelming demand for a Philippine location from its local fans.
Designed to be an environment where consumers can experiment with different styles at their leisure, it will also allow shoppers to experience the brand in a comprehensive, hands-on way.
“This pop-up series is launched in recognition of the Philippine market’s demand for a physical Love,
Bonito experience. While online shopping underwent a massive boom in recent years, we understand that our consumers now want to be able to go into a store and physically experience the brand beyond their screens, alongside the dynamic LBCommunity that has grown in the Philippines,” shares Love, Bonito’s co-founder Rachel Lim.
“Love, Bonito On Wheels is more than a pop-up shop for us: it is an experience for women to be able to discover pieces that help them look and feel their best, and be empowered to have the confidence to live their best life,” she added.
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