Louis Vuitton has collaborated with contemporary Japanese artist Yayoi Kusama for the second time, 10 years after the first creative partnership.
First revealed on the Cruise 2023 runway, this year’s collaboration brings not only the artist’s signature dots to the Monogram canvas, but also explores a wide range of recurring themes. Yayoi Kusama’s symbolic objects, hypnotic motifs, and imaginings of infinity will take over the Maison’s own emblems, creating magical objects that transcend time and space.
As part of the collaboration, Louis Vuitton has released a teaser video on YouTube, of which a model is seen wearing signature handbags and accessories reimaged with Kusama’s artwork, and standing on the avatar of Kusama. Exact crossover items are yet to be revealed.
Furthermore, the collaboration will also take over the billboards in Tokyo’s emblematic Shibuya Crossing. According to a Twitter post by Cross Space, operator of the 3D billboard at Shinjuku Station, Kusama's avatar was seen popping out from the Louis Vuitton briefcase along with eye-catching creations such as multicolored polka dots. The launch of the 3D wall is available until 7 December.In addition to digital out-of-home advertising, billboards of Kusama’s face, polka dot vans, art installations and floating pumpkins are available at Zojoji and Shiba Park.
Back in 2012, Louis Vuitton had its first collaboration with Kusama. Under the creative direction of Marc Jacobs, the collaboration featured her signature spotted motifs on classic totes, as well as on watches and shoes.
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