As people are advised to stay at home during the ongoing pandemic, many brands have rolled out content with suggested indoor activities to engage customers when they are cooped up inside. To engage customers, Prudential Hong Kong has invited actor Louis Koo to participate in a Facebook livestreaming event.
In a teaser video, Koo announces that he will be a guest on a livestreaming event on Prudential Hong Kong's Facebook page taking place on 3 September at 6pm. During the event, Koo will talk about activities that people can enjoy at home, such as workouts, creating healthy drinks and juices, and playing badminton, as well as tips on how to maintain both physical health and mental health.
The Facebook live event is part of the insurance company’s initiative to give out face masks through its app "Pulse by Prudential'. Recently, the company has announced its plan to distribute 10,000 boxes of Hong Kong-made face masks in various colours free of charge.
Running from 3 to 30 September, the initiative will give out face masks to the first 1,000 successful registrants on the app, while the remaining 9,000 boxes of face masks will be given out through a lucky draw.
“As part of our long-term commitment to support the community, Prudential is giving out 10,000 boxes of Hong Kong-made masks in a variety of colours for free, providing people with the necessary protection and helping curb the spread of COVID-19," said Priscilla Ng, chief customer and marketing officer of Prudential.
The surgical masks that will be distributed through this campaign are produced by Hong Kong-based face masks manufacturer Good Mask.
“COVID-19 has brought about unprecedented challenges to the world, and Prudential, together with the people of Hong Kong, have been battling the virus with our ‘We Do’ spirit. With the third wave of the pandemic in Hong Kong, we firmly believe the collective efforts of the entire society matters," said Ng.
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