TT McCann Health created a launch campaign for Japanese healthcare company Alinamin, featuring Hong Kong actor Louis Koo as the brand spokesperson while he is also a user of anti-fatigue health supplement Alinamin.
Head of consumer healthcare at Takeda Pharmaceuticals (Hong Kong) Limited, Jenny Leung, added: “With both online and offline support, we are thrilled to see very good sales results that continue to be on the rise. We are excited to plan the second wave of communication with TT McCann Health….to aim higher and achieve even more.”
“The insight behind Alinamin truly reflects most Hong Kong people who lead hectic lives in order to attain both financial & emotional wellness – and ultimately, quality family life. These yellow pills are revolutionary because they target and treat the root cause of fatigue, effectively relieving fatigue symptoms. This is very different from traditional products or energy boosters that only offer a quick-fix,” said Andy Ng, head of creative at TT McCann Health.
“It was a fantastic experience launching this unique product for Takeda in such a sophisticated market like Hong Kong. It was a great team work across Shanghai and Hong Kong offices,” added Fiona Lam, general manager of Hong Kong and Pearl River Delta of TT McCann Health.
Head of creative: Andy Ng
Creative director : Davey Lui
Assistant art director: Brian Kong
Assistant art director: Pandora Poon
Head of Strategic Planning, Greater China: Rahul Pawar
Senior Strategic Planner: Amy Yang
General manager: Fiona Lam
Senior project manager: Annie Li
Account executive: Elise Wong
Group account director, China: Jacky Chen
Associate account director, China: Kaori Idei