Lotame, an independent cross-screen data management platform (DMP), has appointed Gaurav Seth as country manager for India.
According to Lotame, Seth’s hire follows on the heels of major growth for Lotame across Asia Pacific (APAC), with their DMP business up more than 40% in the first half of 2015.
In this newly created role,Seth will be instrumental in leading the charge in the Indian market as Lotame continues to expand its APAC teams within the region. He brings more than 13 years of relevant experience, having specialised in the areas of audience targeting and measurement within this particular market.
For the past five years, he has spent much of his time dedicated to building and managing data management platforms. Most recently, he led the product and business development of Vserv’s audience platform. Prior to that, he was the director of business alliances and product PrecisionMatch, an online and the only consumer data company in APAC.
“While India is a very early market, there is growing excitement by what digital advertising and data management specifically makes possible,” said Kevin Kohn, CRO of Lotame. “Investing directly in India to support our growing client base was an important step and we look forward to leveraging Gaurav’s experience to accelerate DMP adoption in India.”