Publicis Groupe has appointed Loris Nold (pictured) as CEO of APAC, a newly created role. This is in a bid to strengthen the Groupe’s ambition to develop its activities further in this strategic region and to become the trusted partner of its clients worldwide.
In his role as CEO of Publicis Groupe APAC, Nold will oversee all of Publicis Groupe‘s operations in the Asia Pacific market, from Publicis Communications, to Publicis Media, Publicis.Sapient and Publicis Health. He will be responsible for ensuring that the Groupe brings to life its vision of being its clients’ indispensable partner in their transformation. He will begin in his new role immediately, and will continue to report to Arthur Sadoun, chairman & CEO of Publicis Groupe.
Nold will also work closely with the APAC leadership team to drive greater integration across Publicis Groupe’s capabilities, transform its relationship with existing clients, win the trust of new ones as well as cultivate and attract the best talent across its agencies and disciplines.
Nold joined Publicis Groupe in 2003 and has been working in Asia since 2013, when he was appointed CEO, Publicis Worldwide for Asia Pacific, Africa, Israel and Turkey. In 2016 he took on the role of global COO of Publicis Communications, taking charge of APAC and MEA. Most recently, he was appointed to the management committee of Publicis Groupe.
According to the statement, the appointment is the next step in the implementation of Publicis Groupe’s Country Leadership Model, which was launched in April 2017 with the appointment of Agathe Bousquet as president of Publicis Groupe France. Since then, Publicis Groupe has appointed Annette King, CEO of Publicis Groupe UK, Emmanuele Saffirio, president of Publicis Groupe Italy, and John Dixon, CEO of Publicis Groupe Africa.
"Nold is a great leader and ran the activities of Publicis Communications in APAC and MEA with great success. With his appointment as CEO of Publicis Groupe APAC, we will continue to accelerate in APAC in order to support our ambition, with a clear priority on our expertise and Digital Business Transformation at the core of the Groupe’s offering,”Arthur Sadoun, Chairman and CEO of Publicis Groupe, said.
“We’ve seen the emergence of incredibly ambitious global brands out of APAC in the past few years and we must absolutely play a central role in their transformation. I am incredibly grateful to Sadoun for this opportunity and I look forward to working with our talented leadership teams across the region to accelerate growth and drive transformation for our clients,” Nold added.