L’Oréal Philippines joins 5th Citizen Day

Hundreds of employees from L’Oréal Philippines took part in the company’s annual global CSR campaign giving back to local communities in 61 countries.

Launched in 2010, the L’Oréal Citizen Day gathered over 20,000 employees worldwide to work on over 400 community projects. The commitment represents 130,000 hours of charity work welcomed by local charities and non-profit organizations.

Its fifth year kicked off in Russia last May and arrived in the Philippines earlier this July, where over a 100 staff rebuilt Tugop Primary School in Tanauan, Leyte, which was badly damaged by Typhoon Haiyan in 2013.

One of the world’s strongest typhoons in history left the school with only two working classrooms for 201 students. Through L’Oréal Citizen Day, four new disaster-resilient classrooms will be set up by the end of year for the community as a donation.

For a day, L’Oréal volunteers took part in painting benches and bookshelves, putting together supplies for the students, print T-shirts and pack school bags with notebooks and school supplies. Their visit concluded with the employees writing their wishes for the Tugop community on white tiles which will be sent along with other school materials when the school buildings are completed.

"For the fifth year in a row, L’Oréal employees will be given an opportunity to become part of the group's citizen engagement programme. By joining forces, we will have a positive impact on the world around us," said Jean-Paul Agon, Chairman and CEO of L’Oréal. "Companies have a mission to create social and societal value."