L’Oreal has parted ways with ZenithOptimedia for its media-buying duties in Singapore, Marketing understands from its sources.
Meanwhile, L'Oreal has also tipped to have appointed Carat for the business.
L’Oreal last called a review of its media business in 2012, re-appointing ZenithOptimedia then.
According to R3’s pitch list, the business was worth US$7 million in billings a year for 2012.
ZenithOptimedia and Carat both declined to comment, while L’Oreal could not be reached at the time of publishing.