L'Oréal Malaysia's former chief digital officer Edward Ling has joined Doctor Anywhere as GM, Malaysia. He reports to founder and CEO Lim Wai Mun and VP of regional June Liew who are both based in Singapore. He is responsible for leading the team in Malaysia, as well as developing and executing its business strategy for growth and towards profitability.
"I want to play my part to improve healthcare affordability and accessibility through tech innovation," Ling explained when asked why he chose to take on this role.
Meanwhile, the chief digital officer role at L'Oréal Malaysia was a newly created one and Ling (pictured) was responsible for mapping the consumer decision journey, supporting eCommerce expansion, as well as tailoring the digital and media strategies and ad spends for the brand teams. He was also in charge of monitoring digital performance and consumer engagement, and spearheading digital transformation and upskilling.
He told A+M previously that he wants to "progress the company for a world where half of the business transacted via eCommerce and 80% of consumer interactions happening online". During his time there, Ling focused on eCommerce acceleration, putting data at the heart of marketing, recruiting top digital and tech talent, as well as building digital capabilities and embedding them in the business.
Ling was formerly with Google for over four years, last helming the role of strategic partner manager, Indonesia and Malaysia. During that time, Ling formed transformational, high growth and product-enabling partnerships with automated storebuilders, eCommerce platforms, ad tech and marketing tech platforms. He joined in 2015 as country manager for Waze in Malaysia.
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