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L’Oreal Malaysia’s Lee Lim Meng promoted to CMO

L’Oreal Malaysia’s marketing director Lee Lim Meng (pictured) has been promoted to chief marketing officer. According to her LinkedIn, Lee helmed the role of marketing director for over two years.

As marketing director, Lee oversaw the consumer products division. She told A+M in a previous interview that she also helms the dual role of L’Oreal group media director, overseeing media planning and buying across divisions.

Prior to joining L’Oreal, she was a marketing manager at PepsiCo Company for more than one year. Lee also worked at Kraft Foods China for more than three years, taking on the roles of project manager and senior brand manager of snack. She also has experience in the agency world, having worked at DDB and Saatchi & Saatchi as an account director, and TBWA as a senior account executive.

A+M has reached out to L’Oreal for comment.

Lee said previously that an essential trait of a good marketer is not seeing oneself as just marketing a product, but rather owing a business. “We need to start thinking beyond demographic, and connect through psychographic,” she said.

She added that moving forward, the company will have fewer campaigns, but will be bigger and better in all its executions. Lee also said that L’Oreal will also “prioritise on building pillars” where each brand will have a key role to play to driving bigger bets.

In 2016, L’Oreal named Maxus (now known as Wavemaker) as its media agency for a period of three years.

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