Porsche’s iconic Raceborn van hits SG streets, teases 2027 experience centre

Porsche has taken its motorsport heritage to the streets of Singapore, unveiling the finalised concept for its Porsche Experience Centre (PEC) Singapore through a city-wide “Raceborn” activation during F1 week, created in collaboration with Keko Singapore.

A highlight was the Volkswagen T1 ‘Kombi’ van dressed in classic Porsche Renndienst or “Race service” livery, touring the island with stops at Guoco Midtown, Orchard Road, and Dempsey Hill. The van distributed a limited-edition Raceborn publication, showcasing Porsche’s racing roots, innovations, and the motorsport stories behind its current models.

Don't miss: Brands lap the city with Formula 1 activations and driver meet ups

The iconic Renndienst van first appeared at European race circuits, following Porsche race cars with tools, spare parts, and equipment. Porsche has reimagined that tradition for Singapore, letting fans take home a piece of racing history.

The Raceborn publication also revealed the final PEC Singapore concept, set to open in 2027. The design features a podium event plaza for Cars & Coffee gatherings, a Porsche-first drive-through track experience, a technical S-curve, dynamic handling areas, a low-friction track, a drift circle, and a banked corner generating up to 1.4 lateral Gs.

“We are immensely proud that PEC Singapore will mark a milestone for Porsche in the region and set new benchmarks with many unique and world-first features for all its visitors. This development truly reflects the spirit of innovation and passion that defines Porsche, and we are excited to see this vision come to life,” said Marc Beil, senior manager Porsche Experience at Porsche Asia Pacific.

“Once a year with the iconic F1 night race, Singapore becomes the region’s motorsport hotspot. We are immensely proud to further extend Singapore’s standing with the final design of the highly-anticipated Porsche Experience Centre Singapore. It is set to be where Porsche’s motorsport DNA meets unique driving experiences and vibrant community celebration,” added Yannick Ott, director of marketing at Porsche Asia Pacific.

Last week, brands went into the fast lane with activations and driver meet ups in lieu of the Singapore Grand Prix 2025. adidas held a meet and greet with Mercedes-AMG driver Kimi Antonelli at the Adidas Brand Centre while Ferrari fans got to see Ferrari driver Charles Leclerc up close at the Puma store at Orchard. 

Ralph Lauren Fragrances on the other hand, transformed Plaza Singapura into a high-octane playground. At the pop-up, fans could explore the various scents, take on interactive challenges and discover limited-edition merchandise. Driver Lando Norris made a special appearance too. 

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