LOOK Why an awkward dad is fronting STB's latest spot

Who says Father's Day is the only time dads get a shout-out from the marketing industry?

In a recent marketing video by Singapore Tourism Board, one awkward dad named Jordan Watson, known for his “How to” videos with his toddler daughter Alba, was roped in to lure in more visitors from New Zealand.

Watson is known to parody parenting tips and this time, he gives hilarious tips on how to travel with a toddler to Singapore - only to have the adorable Alba constantly running from one end of the frame to the other. Watson goes on a large chase after his toddler, featuring various attractions and places of interest in the progress. Some of the places shown in the video include the Singapore Zoo, Singapore Flyer and Chinatown.

Check out the hilarious spot below:

The campaign has been warmly received, garnering 1,235,225 views, 36,356 reactions, 13,258 shares and 2,779 comments at the time of writing.