Some travellers fly more often than they drive these days. In a stretch by flight companies to send the message of safety across, their methods have become rather innovative and creative.
The latest airline to join the frenzy is Virgin America in a video directed by John M. Chu, director of Step Up 2, Step Up 3 and Justin Bieber's 3D concert film, that breaks out into a sing-dance-rap bonanza, featuring 36 dancers, tightly choreographed routines and a nun.
Steve Forte, Virgin America's chief operating officers asks how many times have you been on a plane where nobody is watching the safety demonstration?
"People are sitting there reading the newspaper. When you look at this video, you'll see how it grabs people's attention."
The five minute video features music by former American Idol contestant Todrick Hall and performers who have appeared on the US programme So You Think You Can Dance and American Idol.
The safety video is due to feature on all Virgin America flights by mid-November along with a #VXsafetydance hashtag for buzz.
A talent audition on Instagram will also run simultaneously, where the winner will appear on an in-flight version of the video.
Since it's Throwback Thursday, elaborate safety videos on airlines are nothing new; however, Virgin claims the first non-conventional safety message in their 2007 hand drawn sketch but by no means are they the most wacky or complex. Arguably, that honour goes to Air New Zealand with their Hobbit-themed video.
On the home front, we have this creative audio on an AirAsia flight that prompted applause and laughs.
What do you think? Would you pay attention to these in-flight safety messages or take it as a joke?