New Zealand Transport Agency (NZTA) released a video titled "Hello" in a bid to get drivers to put their passengers first and drive phone-free.
Typical anti-texting and driving campaigns usually highlight the dangers of not paying attention behind the wheel, but New Zealand Transport Agency brought the message across with a touch of humour.
NZTA conceptualised this video to take a refreshing approach by letting drivers consider the perspectives of their passengers.
By showing the passengers' disapproval towards texting while driving, NZTA hopes to bring its message across more saliently.
Providing inspiration to those who would like to stop their drivers from reaching out to their phones, this video managed to spread their serious message effectively in a lighthearted manner.
Humor sure did the trick in this campaign. Since being launched last week, it has garnered over 1.7 million views on YouTube and a staggering 9 million views on other social media platforms. Remember, Dumb ways to die, anyone?