Community Chest and Tribal Worldwide Singapore have launched ‘Dreams’, the first-ever outdoor campaign that turns billboards into digital donation boxes.
‘Dreams’ capitalises on the EZ-Link card’s RFID payment method and lets passengers give to the less privileged, on-the-go and easily.
Traditionally, Community Chest has relied on roving volunteers to collect donations. Members of the public can now make a small donation of SG$1 with their cards.
All proceeds will go towards bringing children with special needs closer to their aspirations.
"By incorporating a fresh digital element into fund raising, we hope to see more members of the public stepping forward to do their part for disadvantaged children," said Jeff Cheong, VP Tribal Worldwide Asia.
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