LOOK Marketing stunt faking terrorist attack in Singapore cops flak

A first-person shooter game ‘Call of Duty’ has gained international traction for a controversial campaign launched on its Twitter page. The campaign was promoting its new game Call of Duty: Black Ops 3.

Since its launch, news outlets such as BBC and Yahoo have picked up on users’ angered reaction towards the campaign. With over 2.8 million followers on Twitter, The Call of Duty promotional stunt comes in a form of fake tweets that tracks and reports on terrorist attacks in Singapore.

The first post reports of an “explosion on the North bank of the Singapore Marina” with a follow-up “confirmation”.

The campaign sparked an online furor with netizens slamming the insensitive nature of the posts, with some citing that it might stir confusion among readers given the region’s recent encounters with violence and terrorism. One such attack happened in Thailand in August, where a bomb blasted near the Erawan Shrine.

Here are some of the comments that popped up on Twitter about the mock-terrorism campaign:



Marketing has reached out to Activision for more comments.