In advertising, your people are your biggest asset. So when a talented staff member moves (or is poached), it can be painful *queue sobs*.
Most recently, Jeffrey Tay from BBDO Malaysia moved on to Naga DDB. This prompted his former agency to write a "love note" to the folks at Naga.
Here’s what BBDO Malaysia’s letter read:
In response, Naga DDB wrote back the following: