LOOK Line's new pop-up store in Singapore

Mobile platform Line has launched its first-ever  pop-up store in Singapore aiming to bring the “Line experience” alive.

The store which will be launched this weekend will have an array of official Line merchandise available. Meanwhile, Line characters and mascots Brown and Cony will appear at the store every Friday to Sunday for photo-taking.

In-store activities include a roulette game where shoppers will win Line merchandise. To participate, shoppers must have the Line application downloaded into their smartphones or have shared a picture of the pop-up store in their Line group chat.

“With its excellent communication infrastructure and position as a technological hub, Singapore is the perfect market for Line, which offers the most advanced mobile communication experience. We would like to use the pop-up Store to offer Singaporean users a chance to be immersed in the ultimate Line experience,” Simeon Cho, general manager of LINE Business Development Division, Line Plus Corporation, said.

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As a part of Line's ongoing efforts to plan localised campaigns and programs, Line Singapore will be collaborating with retailer Uniqlo in May.

A limited collection of 10 Uniqlo graphic T-Shirt (UT) designs will be made available for sale. Each UT purchase comes with a LINE key chain and a sticker card, or a free download coupon for a paid LINE sticker.