Lenovo is staging an art exhibition powered by its Yoga Tablet 2 Pro at Arab Street this weekend.
For a single night on 17 April, Lenovo is staging an art exhibition powered by its Yoga Tablet 2 Pro, looking to transform 10 urban spaces around Arab Street in its #LightandSeek event.
The event is aimed at engaging the art community, said Lenovo, as well as showcasing the Yoga Tablet 2 Pro’s versatility and multimode features. This includes its newly integrated Pico Projector function which allows a cinematic experience. The campaign was done by its social media agency We Are Social.
The public is encouraged to snap a photo of their favourite projected art piece and upload to their Twitter, Facebook and Instagram accounts along with the hashtag #LightandSeek and a description of why they like the piece.
A ‘real-time event guide experience’ will also be provided through Lenovo’s Twitter (@lenovo_SG) and Instagram (@lightandseek) accounts with frequent updates to help guide people around the different art projection locations. More information about the campaign can be found on the Lenovo Singapore Facebook page and a list of the evening’s ten art projection locations is available via an event Google map.
Rod Strother, director of Lenovo’s Digital and Social Centre of Excellence said: “It is really about enabling the artist community to reimagine Singapore. Having the device and the projector all in one, and the portability that it offers, will bring the artists’ ideas to life around the city. Their content will showcase the product in the best way possible – it is a perfect marriage of technology and content.”
Sharim Gubbels, creative director, We Are Social said: “Technology has always opened up new avenues for artists to explore, and at times even pushes the boundaries of art itself. This is a perfect example of it. By using the versatility and freedom the YOGA Tablet 2 Pro provides, we want to give the audience a different way of experiencing art, and show them stories about their city they might have never even thought about. Hopefully, this is just the beginning.”