Facial wash brand creates 3D campaign

Herbal product brand The Himalaya Drug Company is showing its Neem range of products by collaborating with Clear Channel Singapore’s out-of-home bus shelter media.

A  3D execution is running at bus shelters along Grange Road and Stamford Road. The campaign includes a six-sheet poster campaign aimed at building product awareness amongst its target audience.

The campaign features a three-metre tall execution, featuring a 3D replica of Himalaya’s purifying facial wash bottle. The lenticular poster showcased the effect Himalaya’s Purifying Neem Facial wash has against pimples - when viewed from one angle, a model is shown having trouble with pimples, and when viewed from a different angle, the model appears with clear skin next to the tagline “Simplest way to prevent pimples” and the Himalaya Neem range.

The campaign will run till December. The media and creative agency for the campaign are IPG Mediabrands and Soho Square Advertising & Media Communications respectively.