Remember Admojis? Scott Wolf, the McCann copywriter who created them, is back with a new and equally funny initiative in which he imagines what brand names would look like if ‘corrected’ by smart phone autocorrect functions.
Wolf told Digiday that Stupid Autocorrect Brands grew out of “that little moment of tech struggle” when he was trying to type ‘on my bike’ on his phone, which kept getting corrected to ‘on my Nike’.
Wolf humorously reimagined the Nike (Bike) logo, as well as logos from brands such as Burger King (‘Booger King’), Pop Tarts (‘Poop Tarts’), Skittles (‘Shittles’) and more:
Check them all out here.