LOOK Heineken messes up flight plans
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As its name – Departure Roulette – suggests, Heineken set up a 'fate-deciding' machine at JFK Airport that chooses the travellers’ next destination.Heineken even foots the bill, as long players are willing to change their plans immediately – a fitting mission expressed in the tagline: “See What Happens When Someone Travels Outside Their Comfort Zone”.The campaign was created by Wieden + Kennedy New York.Watch the video here.[gallery ids="17488,17487,17486,17485"]
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