LOOK Heineken messes up flight plans

As its name – Departure Roulette – suggests, Heineken set up a 'fate-deciding' machine at JFK Airport that chooses the travellers’ next destination.

Heineken even foots the bill, as long players are willing to change their plans immediately – a fitting mission expressed in the tagline: “See What Happens When Someone Travels Outside Their Comfort Zone”.

The campaign was created by Wieden + Kennedy New York.

Watch the video here.

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