Did you catch these roving Ribena cans making its way around town?
Well if you did, you’d know this was as part of Suntory Beverage & Food Malaysia’s latest marketing ploy to introduce the Sparkling Ribena.
The campaign looked to engage with consumers on ground and also encompasses of a complete marketing strategy with sales promotions, television commercials and direct-to-user engagements to give a closer experience of the product to all Malaysians.
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“As a brand, Ribena is over 75 years old and we are constantly reinventing its well-loved taste to cater to different needs,” said Lee Hon Tong, regional general manager, Malaysia, Singapore & Hong Kong, SBFM.
“With Sparkling Ribena can, consumers can enjoy this goodness in a whole new way – it’s the perfect combination of a delicious fruit drink with just enough fizz to refresh the senses," he added.