LOOK Did you catch a glimpse of the new sparkling Ribena?

Did you catch these roving Ribena cans making its way around town?

Well if you did, you’d know this was as part of Suntory Beverage & Food Malaysia’s latest marketing ploy to introduce the Sparkling Ribena.

The campaign looked to engage with consumers on ground and also encompasses of a complete marketing strategy with sales promotions, television commercials and direct-to-user engagements to give a closer experience of the product to all Malaysians.

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“As a brand, Ribena is over 75 years old and we are constantly reinventing its well-loved taste to cater to different needs,” said Lee Hon Tong, regional general manager, Malaysia, Singapore & Hong Kong, SBFM.

“With Sparkling Ribena can, consumers can enjoy this goodness in a whole new way – it’s the perfect combination of a delicious fruit drink with just enough fizz to refresh the senses," he added.