LOOK Brands get smart during the haze

The haze is here and it is set to stay. According to a report on The Straits Times, the haze could remain until November due partly to the dry spell caused by the El Nino effect.

Last night, the local arms of brands such as KFC, McDonald's, Foodpanda and several others suspended their delivery services due to worsening hazy conditions.

While the rest of us fume over the grey smog swallowing up the nation, here are some smart marketers with a clear vision on marketing through the haze.


Last night taxi service Uber also put up a post on its Facebook page saying that it was bringing free haze masks to consumers on-demand.

"We’ll arrive at your location with your FREE #UberHEALTH pack. Each pack includes 4 N95 masks and Uber swag," said the brand.

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Breathe easy Singapore! We’re bringing FREE haze masks On-Demand today! Get your much needed haze protection at the tap of a button #UberHEALTH #SgHazet.uber.com/hazemasks

Posted by Uber on Thursday, September 24, 2015


Last week, in a Facebook post, budget carrier Scoot worked with its agency Publicis Singapore to offer promotions to customers to go to a destination with clear skies. If customers typed in the promo code "FRESHAIR", they would get an additional 10% off on several of Scoot's services.

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Nope, there will not be cloud seeding so it's really time to Scoot outta here to Bangkok and Hong Kong from just $8*!...

Posted by FlyScoot on Friday, September 18, 2015


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What The H…aze! Can’t wait to get outta here for cleaner air and clearer skies? Stay tuned for our #WTHaze promotion at...

Posted by FlyScoot on Tuesday, September 15, 2015

WWF Singapore:

With the help of Dentsu Mobius, WWF Singapore has launched a campaign called "We Breathe What We Buy" along with the hashtag #XtheHaze. The campaign aims to get 50,000 pledges from consumers to support WWF’s efforts to help companies practice sustainable palm oil methods, which will directly impact the Singapore Haze in the future.

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Singapore PSI reaches highest level this year. #sghaze is hitting Singapore from all angles - check out this graphic...

Posted by WWF Singapore on Wednesday, September 23, 2015


Check out these really cool GIFs by WWF Singapore.

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StarHub also gave its TV customers a Free Preview of over 140 StarHub TV channels over the weekend to promote family time.

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The school kids got their day off, now families are getting a weekend of fun. To make staying indoors better, we’re...

Posted by StarHub on Friday, September 25, 2015


Manhattan Fish Market:

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We're hoping for hazy days to go away! But for now, we'll send food to your doorstep. Here's our link: http://bit.ly/MFMSGOrderNow

Posted by The Manhattan FISH MARKET Singapore on Monday, September 14, 2015

Have you seen any other brands pulling of cool marketing stunts during this hazy season? If so, share them with us at rezwanam@marketing-interactive.com. Meanwhile, breathe easy folks!

Read also:
Is the haze putting brand Singapore under threat?Is the haze fogging up the event marketing scene?
Brands address the haze in KL
Brands get witty with the haze situation