The haze is here and it is set to stay. According to a report on The Straits Times, the haze could remain until November due partly to the dry spell caused by the El Nino effect.
Last night, the local arms of brands such as KFC, McDonald's, Foodpanda and several others suspended their delivery services due to worsening hazy conditions.
While the rest of us fume over the grey smog swallowing up the nation, here are some smart marketers with a clear vision on marketing through the haze.
Last night taxi service Uber also put up a post on its Facebook page saying that it was bringing free haze masks to consumers on-demand.
"We’ll arrive at your location with your FREE #UberHEALTH pack. Each pack includes 4 N95 masks and Uber swag," said the brand." data-width="500">
Breathe easy Singapore! We’re bringing FREE haze masks On-Demand today! Get your much needed haze protection at the tap of a button #UberHEALTH #SgHazet.uber.com/hazemasks