LOOK American Tourister Causes Mayhem In Paris

Samsonite Asia and JWT has launched a new campaign for American Tourister, “Take on the World”; and nothing spells durability than having young people bang the luggage on pavement or use it as a skateboard on Parisian cobble-stone grounds.

The push is a sequel to 2012’s campaign, which showed young travellers from around the world playing relay with the luggage as they sprinted across international landmarks.

Sales for the advertised Prismo sub-label was claimed to remain the best-selling range this year.

Launched in Korea in July, the campaign will arrive in China and India the next few months, and the rest of Asia Pacific early next year.

TVC

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