LokaLocal rolls out virtual tours in bid to revive Malaysian travel

Travel tech platform in Malaysia LokaLocal has unveiled virtual reality technology to transform the way people discover destinations in Malaysia in a bid to stay afloat in the tourism industry. Its virtual tours provide 360-degree interactive experiences to inspire globetrotters to visit Malaysia when travel restrictions are lifted.

Integrated with stories, videos and audio, the public can learn about the country’s beauty from any device, wherever they are in the world, the company stated. Currently, the platform creates virtual tours for hotels, resorts, property developers, museums, eCommerce, educational institutions, and travel attractions. The customised virtual experiences can be integrated with their booking system, and used to run guided online tours and manage leads.

Since the commencement of the platform’s virtual reality division, the Mah Meri Cultural Village now has a virtual tour so visitors can have a glimpse of the indigenous heritage centre. Virtual tours have also enabled hotels like The Edison George Town and KLoe Hotel to showcase the unique features of the leisure spaces.

Chin Yoon Khen, CEO of LokaLocal, said the company was empowering businesses who wanted to take their stories and marketing message to a new dimension, adding that going virtual facilitated content discovery for venues and activities, while boosting engagement and providing real value. “This virtual reality solution also extends beyond tourism, as it can pave the way for any sector looking to innovate their digital experience, including real estate, e-shopping malls, and theme park attractions,” Chin explained.

Separately, the company has also worked with property developers such as Gamuda to present their real estate offerings at Rymba Gardens, as well as luxury ateliers such as Timeless Design to complement their online platform. This digital initiative aims to build the foundation for recovery amidst the slow rebound of tourism in Malaysia. 

Additionally, last year, it collaborated with Malaysian Airlines' frequent flyer programme Enrich to reward members when they joined its local tours, activities, and workshops. The activities included cultural workshops, craft classes, heritage walks, cooking classes, private dining, adventure tours and social impact experiences.

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