Local award-winning agency Integricity splits

Local digital agency Integricity has split up. Formed in 2000, Integricity was helmed by managing directors Warren Tan, Alex Lam, Eric Cheong and general manager Eugene Lim, and had over the years diversified into technology, photography/videography, events and interactive.

As of 2013, Integricity Interactive will become a separate entity and be known as VLT, helmed by CEO Warren Tan, together with general manager Eugene Lim and Jason Voon, who will assume a bigger role within VLT.

Lam will continue to focus on the other three divisions (technology, photography/videography and events) under the name Integricity Group.

As a new full-service digital agency, VLT will extend its service offerings, with plans to expand to other ASEAN countries.

"However, we will continue with the same purpose. The same passionate people, the same family-spirited culture," Tan adds.

"We believe that the agency of tomorrow has to be a jack of all trades, and a "master of some". Hence whilst we have already been recognised as one of the best in the region in certain disciplines, we are expanding beyond our current competencies and comfort zones; bringing onboard new capabilities in strategic consulting, content, innovation and technology. At the same time, we're diving even deeper in areas where we already have specialists, ultimately delivering even greater impact and returns to our clients," Tan tellsA+M.

The new brand and identity pay homage to VLT's enlarged vision and desire for adventure. VLT's logo will depict a Velociraptor, chosen for its agility, intelligence and Asian origin - a fact not known by many.

VLT will continue to apply strategy, creative and technology disciplines, with the power of digital and social media, to build businesses and transform brands.

With the formation of VLT, all existing clients of Integricity Interactive will be managed by the new company. Clients include Astro, Hilton, Kimberly-Clark and Samsung.

VLT will continue to be headquartered in Kuala Lumpur [WeAreVLT.com], setting the stage for other VLT offices in the region.

In 2012, Integricity Interactive was awarded the silver trophy and local hero for digital marketing in Advertising + Marketing's Agency of the Year 2012.

While Lam and Tan, pioneer partners of Integricity, are going along separate business paths, they remain friends and continue to work as neighbours within their offices in SStwo Mall, Petaling Jaya.