Boutique local agency GOVT has bagged more duties for Pernod Ricard, adding duties for its whisky brand The Glenlivet.
The agency has been tasked to develop and execute a global programme for The Glenlivet called The Guardians, as well as been appointed lead creative on the brand. It will also execute experiential and digital work for the brand.
The agency now holds duties for ABSOLUT Vodka, G.H. Mumm Champagnes and The Glenlivet under Pernod Ricard. Its Malaysian arm, GOVT Kuala Lumpur is the lead creative agency on record for the entire Pernod Ricard in Malaysia handling all its portfolios of alcohol.