Liza Zhang steps up as China CEO of MSL and Publicis Influence

Publicis Groupe China has appointed Liza Zhang (pictured) as CEO of MSL and Publicis Influence in China. Zhang was previously the managing director of MSL China and was promoted to her new role with expanded responsibilities.

In this newly created role, she will continue to report to Andy Ho, chief growth officer of Publicis Groupe China. Zhang will lead MSL China and Publicis Influence China and deliver continuous growth for both agencies and at the same time drive greater synergies between both agencies and create greater value for clients.

As the new leader of the two agency brands, Zhang will be managing a team of over 300 talents in Shanghai, Beijing and Guangzhou. Her enlarged portfolio consists of MSL which specialises in strategic communications and reputation management and Publicis Influence which excels in influencer marketing and social media strategies, ensuring a holistic approach to client success.

As a seasoned strategic corporate communications advisor, Zhang is deeply engaged in areas such as corporate brand and reputation management, business communications, internal communications and change management.

In the eight years with Publicis Groupe China, she held the positions of general manager of MSL Shanghai and Guangzhou and most recently as managing director of MSL China where she accelerated MSL China's transformation to become a business-driven communications partner.

Ho said, "Business communications is constantly changing and requires extraordinary insight and leadership. Liza Zhang has been deeply entrenched in public relations and communications for many years. She has a keen and accurate perception of market trends, and her remarkable past achievements have proven that her strengths lie in promoting business transformation and delivering innovative breakthroughs. I fully believe in her capabilities in leveraging the unique advantages of our brands and provide future-fit integrated marketing and communication strategies for clients."

“Liza is a fearless and relentless leader, driven by a commitment to her clients, exceptional business results, and the success of her team, consistently setting and achieving the highest standards,” said Margaret Key, CEO of MSL Asia Pacific.

Zhang added, "I would like to express my gratitude to Publicis Groupe China for the opportunity to grow professionally from a senior PR consultant to a more strategic communications advisor and transforming to a business manager. I am thankful for the recognition and entrusting me with the greater responsibilities. I look forward to leading the three businesses and drive greater synergies and value for our clients while delivering continuous growth and talent development opportunities.

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