One of the top-flight football giants in the UK, Liverpool possesses a strong fanbase in China and now continues its partnership with MG China for another year to help the brand grow its business and strengthen its popularity.
The renewal sees the car brand’s partnership with the club continue for a third year and reflects on an agreement which has already seen the creation of limited edition LFC branded vehicles and the launch of a TV commercial and club legends attend the International Motor Shows in China.
“MG is an iconic British car brand with a rich sporting heritage. As a club we’re very pleased to have MG China renew their relationship as our regional partner in China for another year. Our fanbase is growing rapidly in this part of the world, and as we continue our partnership with MG China, we look forward to bringing our fans even closer to the club through fantastic activations," said Billy Hogan, managing director and chief commercial officer of Liverpool FC.
Under the partnership, MG China will continue to benefit from signed merchandise, digital and social support, first-team player access and club hospitality, as it uses the partnership to help grow the brand in China, promoting the it's new philosophy ‘always YOUNG’.
“Liverpool FC is a century-old football club, just like MG is a century-old sports car brand, yet both always remain young at heart - both have competing in their genes, and both thrive off adrenaline. This is not merely a coincidence, rather the two brands are a perfect fit," concluded Yu Jingmin, deputy general manager of SAIC,