Global entertainment company Live Nation has acquired a majority interest in Clockenflap, a Hong Kong-based event organiser. This comes as events across Asia, particularly in Hong Kong, are seeing “a bloom in activity”, according to the release.
Founded in 2008, the three-day Clockenflap event specialises in music festivals and concerts, and its flagship Clockenflap Music and Arts Festival is one of Asia’s festival brands. Upon the acquisition, the Clockenflap team will continue to curate, manage and produce its festivals and events, now with access to Live Nation’s festival portfolio and resources.
Justin Sweeting, co-founder and music director of Clockenflap said the support and resources from Live Nation “will help Clockenflap Music and Arts Festival cement its position as one the best city festivals in the world”.
“It was a wonderful feeling seeing a capacity crowd at the festival last weekend – Clockenflap has one of the most positive and open–minded audiences in the world,” said Sweeting. “The Live Nation team share our vision for Clockenflap being one of the best city festivals in the world, and with Live Nation’s support and resources, I’m excited for the future of the festival.”
Mike Hill, co-founder and managing director of Clockenflap said: “Over the last 15 years we have grown Clockenflap into a world-class three day festival. By joining forces with the global leaders in entertainment, Live Nation, we can continue to grow the festival and expand our event activities in Hong Kong and regionally.”
Meanwhile, Roger Field, president of Live Nation Asia Pacific added: “Partnering with Clockenflap further demonstrates that Live Nation is committed to bringing world-class festivals and live entertainment experiences to Hong Kong fans.”
He also said that through Live Nation’s global network Live Nation will enhance and grow the Clockenflap brand and deliver new and exciting live opportunities to the region.Moving on, the next Clockenflap festival will take place from 1 to 3 December.
MARKETING-INTERACTIVE has reached out to Live Nation for more information.
Don't miss: How are brand sponsors measuring ROI from their Clockenflap investment?
Clockenflap made its return on 3 March after four years of cancellations, where brand sponsors such as foodpanda and FWD Insurance are seeing satisfactory return on investment (ROI) from sponsoring the event. In a conversation with MARKETING-INTERACTIVE, Alex Law, director of marketing, foodpanda Hong Kong, said that the ROI from sponsoring this sold-out event cannot solely be determined by numbers as foodpanda’s ultimate objective with this offline event was to connect and interact with the public, and to convey to everyone its pink brand identity and new brand philosophy.
On the other hand, FWD Insurance has also won brand awareness by showcasing a diverse mix of musical genres and styles, including a headline set by Canto-rock giants KOLOR, a unique joint performance by COLLAR x RUBBERBAND, Thai indie-pop duo HYBS and Taiwanese singer-songwriter LÜCY on FWD stage.
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