Hong Kong Disneyland has taken out the prestigious title of Marketer of the Year at the 2013 Marketing Excellence Awards.
Organised by Marketing magazine, the Marketing Excellence Awards celebrate the best marketing and communications campaigns across Hong Kong, from unique one-off executions to long term programmes.
This year a total of 72 trophies were given out to some of Hong Kong’s top brands from CSL, AIA Group, City Chain, Watsons Water, Hotels.com , Reckitt Benckiser, Shangri-La Hotels and Resorts, Standard Chartered Bank and Pizza Hut.
But it was Hong Kong Disneyland which took out the overall position of Marketer of the Year, winning three Gold Awards and two Silver Awards.
Hong Kong Disneyland takes over the title of Marketer of the Year from Standard Chartered, which won the title in 2012.
Other big winners from the night included WWF Hong Kong, which picked up two Gold Awards, one for its Earth Hour 2013 campaign and one for its recent Vote Ruby campaign.
Harbour City also picked up two Gold Awards for its hugely popular Rubber Duck @Harbour City campaign, along with Citibank, which also walked away with two Gold Awards.
More than 430 people attended this year’s black tie awards, held at The Mira Hotel last Friday 15 November.
A host of the city’s biggest advertising agencies from Ogilvy & Mather, McCann Worldgroup Hong Kong, Grey Group Hong Kong, PHD Hong Kong, TBWA\Hong Kong, Mindshare Hong Kong, Cherrypicks Limited, Rice 5, Turn Creative and AllRightsReserved were there to support and collect awards with their top clients.
This is the second year the awards have been held.
Here's the complete winners list.
FOLLOW US LIVE ON TWITTER HERE
Excellence in Integrated Marketing
Gold Rubber Duck @ Harbour City
Brand: Harbour City
Agencies: AllRightsReserved. Ltd/IPS/Muse
Silver Ultimate Voice
Brand: PCCW-HKT mobile service
Agencies: Uth Creative Group Limited/MediaWise HK
Bronze See the World at Home
Brand: Wyeth Gold
Agencies: OMD Hong Kong/TBWA\Hong Kong
Excellence in Loyalty Marketing
Gold My Starbucks Rewards™
Brand: Starbucks
Agency: Wunderman | AGENDA Hong Kong
Silver City Triple
Brand: Shangri-La Golden Circle
Agency: Ogilvy & Mather Group, Hong Kong
Bronze Genki Sushi Loyalty Campaign
Brand: Genki
Agencies: Cherrypicks Limited/Rice 5 Limited/Turn Creative Limited
Excellence in Media Strategy
Gold Disney’s Haunted Halloween – Choose Your Dark Side
Brand: Hong Kong Disneyland Resort
Agency: Mindshare Hong Kong Limited
Silver The Performan
Brand: Durex
Agencies: PHD Hong Kong/Kitchen
Bronze Two Thoughts One Goal
Brand: Wyeth Materna
Agencies: OMD Hong Kong/Wunderman | AGENDA Hong Kong
Excellence in Corporate Social Responsibility
Gold Earth Hour 2013
Brand: WWF
Agency: Fluid HK
Silver Don’t Be Haunted By Your Sexual Past
Brand: Aids Concern
Agency: TBWA\Hong Kong
Bronze Vote Ruby
Brand: WWF
Agency: Ogilvy & Mather Group, Hong Kong
Excellence in Advertising
Gold Real life never stops
Brand: AIA GROUP
Agency: TBWA\Hong Kong
Silver Time is Love
Brand: Solvil et Titus
Agency: McCann Worldgroup Hong Kong Limited
Bronze The Strength of Persistence
Brand: Watsons Water
Agency: Grey Group Hong Kong
Excellence in Location-Based Marketing
Gold Choose Your Dark Side Challenge
Brand: Hong Kong Disneyland Resort
Agency: Green Tomato Limited
Silver Power-up Moonwalkers – SPREAD the message of saving sight
Brand: ORBIS Hong Kong
Agency: Hotmob
Bronze STANDARD CHARTERED BANK (HONG KONG) LIMITED
And here comes the winners of the second part, congratulations and job well done!
[gallery link="file" ids="26839,26840,26841,26842,26843,26844,26860,26861,26862,26863,26864,26865,26866,26867,26868,26869,26870"]
Excellence in Retail/Shopper Marketing
Gold Eat Play Love
Brand: Maxim’s Caterers Limited
Agency: Maxus Hong Kong
Silver LET’S LINE
Brand: Circle K
Agency: Rena Creative Products Ltd.
Bronze Building a Stronger Brand through Credit Card Perceptual Scale at Shopping Malls
Brand: Citibank (Hong Kong) Limited
Agency: Publicis
Excellence in Product Placement
Gold Kotex Softness Surprise
Brand: Kotex
Agency: Ogilvy & Mather Group, Hong Kong
Silver Sony Xperia™ Perfect Zs Cooking Class
Brand: Sony Mobile Communications
Agency: Anac Solutions Limited
Bronze A Taste of Mum’s Life
Brand: Wyeth ILLUMA
Agencies: OMD Hong Kong/TBWA\Hong Kong
Excellence in Use of New Technology
Gold See the World at Home
Brand: Wyeth Gold
Agencies: OMD Hong Kong/TBWA\Hong Kong
Silver Power-up Moonwalkers – SPREAD the message of saving sight
Brand: ORBIS Hong Kong
Agency: Hotmob
Bronze HKT Smart Living launch campaign
Brand: HKT Smart Living
Agency: Communion W
Excellence in Experiential Marketing
Gold Shiseido Bio-Performance: The Time Journey
Brand: Shiseido
Agency: Maxus Hong Kong
Silver DORAEMON Brings Innovative
Surprises through Joyful Experiences
Brand: Harbour City
Agencies: AllRightsReserved. Ltd/IPS/Muse
Bronze The Low Low Price Watcher Game
Brand: Wellcome
Agencies: McCann Erickson/Universal McCann
Excellence in Data-Driven Marketing
Gold Credit Card Audience Planning
Brand: Citibank Credit Card
Agency: MEC Hong Kong
Silver Online Acquisition
Brand: Hotels.com
Agency: PHD Singapore
Bronze Credit Card – Red Hot Dine & Fly
Brand: Hong Kong and Shanghai Banking Corporation
Agencies: Mindshare HK Limited/JWT
Excellence in Digital Marketing
Gold Photo Kidictionary
Brand: Canon IXUS
Agency: Draftfcb Hong Kong Limited
Silver Disney’s Haunted Halloween – Choose Your Dark Side
Brand: Hong Kong Disneyland Resort
Agency: Mindshare Hong Kong Limited
Bronze Stay Curious
Brand: Lee Jeans Hong Kong
Agency: Beehive Strategy
Excellence in Sponsorship
Gold “Always Game” Rugby Sevens Campaign
Brand: Cathay Pacific Airways
Agency: McCann Erickson
Silver Road to Old Trafford
Brand: Hong Kong Jockey Club
Agencies: OMD Hong Kong/ActionHouse International Limited
Bronze “Beat the Banana!” Charity Run
Brand: Wellcome
Excellence in Search Marketing
Gold Finding Sony: 360 Digital Optimisation Strategy
Brand: Sony Consumer Electronics
Agency: iProspect Hong Kong Limited
Silver “Always On” Search Marketing
Brand: STANDARD CHARTERED BANK (HONG KONG) LIMITED
Agencies: PHD Hong Kong/Resolution
Bronze Credit Card - Red Hot Dine & Fly
Brand: Hong Kong and Shanghai Banking Corporation
Agencies: Mindshare HK Limited/JWT
Excellence in Social Media Marketing
Gold MvsW
Brand: NIKE HONG KONG LTD.
Agency: Wunderman|AGENDA Hong Kong
Silver Real life never stops
Brand: AIA GROUP
Agency: TBWA\Hong Kong
Bronze Rubber Duck @Harbour City
Brand: Harbour City
Agencies: CMRS Digital Solutions Limited/Brandtology/ Mercury Digital Marketing Communications
Excellence in Public Relations
Gold Vote Ruby
Brand: WWF
Agency: Ogilvy & Mather Group, Hong Kong
Silver London 2012 Paralympic Games – Cheers Hong Kong
Brand: Plaza Hollywood Limited
Agency: Wasabi Creation
Bronze Road to Old Trafford
Brand: Hong Kong Jockey Club
Agencies: OMD Hong Kong/ActionHouse International Limited
Excellence in Mobile Marketing
Gold Download hotels.com app
Brand: Hotels.com
Agency: Fetch
Silver Discover Hong Kong • AR Walks Mobile App Series
Brand: Hong Kong Tourism Board
Agency: Cherrypicks Limited
Silver The Low Low Price Watcher Game
Brand: Wellcome
Agencies: McCann Erickson/Universal McCann
Bronze PIZZA HUT BIG BOX BIG PARTY
Brand: PIZZA HUT
Agency: Ogilvy & Mather Group, Hong Kong
Excellence in Use of App
Gold Let’s Animate
Brand: Hong Kong Disneyland Resort
Agency: Green Tomato Limited
Silver My Starbucks Rewards™
Brand: Starbucks
Agency: Wunderman | AGENDA Hong Kong
Bronze Compass Rewards App
Brand: Compass Visa
Agency: New Digital Noise
Excellence in Out-Of-Home Marketing
Gold Wellcome 68th Anniversary Time Tunnel
Brand: Wellcome
Agencies: Grey Group Hong Kong/Universal McCann
Silver The Joyful Bus Waiting Experience
Brand: Samsung
Agency: Starcom MediaVest Group
Bronze See the World at Home
Brand: Wyeth Gold
Agencies: OMD Hong Kong/TBWA\Hong Kong
Excellence in Consumer Insights/Market Research
Gold Rethink Banking
Brand: Citibank (Hong Kong) Limited
Agency: Publicis
Silver Customer Charter
Brand: STANDARD CHARTERED BANK (HONG KONG) LIMITED
Bronze PIZZA HUT BIG BOX BIG PARTY
Brand: PIZZA HUT
Agency: Ogilvy & Mather Group, Hong Kong
Excellence in Launch Marketing
Gold Ultimate Service
Brand: PCCW-HKT mobile service
Agencies: Uth Creative Group Limited/MediaWise HK
Silver Unlock the Mystery of Mystic Point
Brand: Hong Kong Disneyland Resort
Agency: Mindshare Hong Kong Limited
Bronze 7-Eleven Monsters University Student Association
Brand: 7-Eleven
Agency: Wunderman | AGENDA Hong Kong
Excellence in Branded Content
Gold Hotels.com Xtreme Booking 3
Brand: Hotels.com
Silver The Performan
Brand: Durex
Agencies: PHD Hong Kong/Kitchen
Bronze The Very Heart of Shanghai
Brand: Shangri-La Hotels and Resorts
Agency: Ogilvy & Mather Group, Hong Kong
Excellence in Event Marketing
Gold Take Away Art
Brand: Affordable Art Fair
Agencies: AOMM Creative/QNM Communications/The Antithesis
Gold Rubber Duck @Harbour City
Brand: Harbour City
Agencies: AllRightsReserved. Ltd/IPS/Muse
Silver MvsW
Brand: NIKE HONG KONG LTD.
Agency: Wunderman | AGENDA Hong Kong
Bronze Audi High Performance Vehicle Launch
Brand: Audi Hong Kong
Agency: Luminous Experiential Marketing Communications
Marketer of the Year
Hongkong International Theme Parks Limited
Brand: Hong Kong Disneyland Resort
Marketing Excellence Awards were sponsored by PacificLink iMedia Group, Roadshow, Sky Post, Gravitas Group, POAD, JAG, ET Net, ACTIVE Network, Peroni Nastro Azzuro, Chivas 18 and Freeflow Productions.
