Lion & Lion focuses business in 3 core areas after management shuffle

Lion & Lion has streamlined its business focus to three core service areas, namely strategy, creative and media. Newly-minted CEO Fredrik Gumpel (pictured) aims to realign the business model to reinforce the agency's position, capabilities and services. Gumpel, who was promoted following Casper Andersen's exit, said Lion & Lion will increase its investment in the three identified core areas by bringing onboard more specialists and senior industry experts.

Under Gumpel's direction and newly formed leadership team, the agency will be rolling out a new approach to its strategic and creative offerings in the market. As such, newly developed centralised expert teams will strengthen cross-functional collaboration while other Centre of Excellence resources will be moved into the local branches to be more suited for local market needs.

According to the agency, change is necessary to drive higher growth and performance in a more competitive landscape. Lion & Lion also looks to continue operating as one company across markets and the benefits derived from sharing skills and knowledge.

In addition, for services which are not categorised into the core teams, the agency will join forces with a selected network of local and international partners and specialists. He explained that fundamentally changing the agency's business model helps to focus on areas where the best value for partners can be created. This aligns with the company's mission to help partners with not only strategic but also impactful digital marketing where both the growth of the people and partners are given importance for mutual success.

“We have decided to create a team focused solely around strengthening our company culture and becoming a better place to work. We believe that the growth of our partners and our people complement each other. At the end of the day, we are a people business, so attracting, developing and retaining people who want to do their best work is essential to future-proof our company," he said.

Early last month, Lion & Lion appointed John Campbell-Bruce to the managing director role for its Jakarta office and replacing Steven Ghoos who will be leading Lion & Lion’s business in Singapore as the new managing director. Ghoos has been with the company, leading the Jakarta office for over one and a half years. Meanwhile, Campbell-Bruce brings with him strong experience in digital marketing strategy and delivery from large multinationals to smaller independent agencies.

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