Lion & Lion nabs Otterbox's search marketing account

Smartphone case brand, Otterbox, has signed digital agency, Lion & Lion to manage its search engine marketing campaigns. Lion & Lion will manage Otterbox’s search engine marketing campaigns and all paid search in nine countries across the APAC region, Hong Kong, Taiwan, Korea, Malaysia, Singapore, Indonesia, India, Philippines and Australia.

According to Lion & Lion, the company’s regional capabilities have seen the agency successfully manage eight Asia countries for the brand over the past four months, with Australia’s paid search management being taken over in July.

“We were impressed with Lion & Lion’s results-oriented approach to digital marketing. They significantly reduced our paid search investment while maintaining strong awareness and sales,” Patrick Waller, director of eCommerce at Otterbox, said.

“We are excited to be working with OtterBox and look forward to growing the APAC business with the regional team. Working with a brand that is not only the category leader but also strives to spearhead digital best practice is as challenging as it is rewarding,” Hendrik Kuhl, managing director, Hong Kong, said.

Recently in January, Otterbox launched a branding campaign made up of three creative executions conceptualised and produced by Ogilvy Singapore. The campaign ran on SPH’s digital screens at Chevron House and 313@somerset until 22 January 2017.