Lion & Lion appoints Aji Bekti as creative director in Indonesia

Digital marketing agency Lion & Lion has appointed Aji Bekti as its creative director in Indonesia. He will be responsible for the overall creative strategies to help clients with digital marketing, as well as managing the creative team in Indonesia.

Bekti brings more than 15 years of creative experience and has worked across brand groups such as Reckitt Benckiser, Unilever, Nestlé and Danone. In addition, having previously worked for agencies such as MullenLowe, Ogilvy, Hakuhodo and Havas Worldwide in Indonesia, Bekti has extensive knowledge and expertise in design thinking, creative strategy, illustration and animation which will enable Lion & Lion to develop more impactful digital marketing campaigns and ideas.

“I am impressed by how Lion & Lion drives digital transformation for its partners, and it is exciting to be a part of a company that develops impactful work. It is a great opportunity to increase focus on combining creative with Lion & Lion’s digital and data-driven business model, to ensure we deliver the best possible digital solutions for our partners. I am eager to get started and grow our creative portfolio,” said Bekti.

Steven Ghoos, managing director for Lion & Lion in Indonesia, said: “Bekti brings a mix of creative genius and wit, combined with an excellent creative track record. We believe that his capabilities and leadership will create an organisation where talented people are motivated by helping businesses grow, and elevate our creative standards not just in Indonesia but across Southeast Asia.”