Link rolls out campaign with Isatisse across malls in Tin Shui Wai
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Link has collaborated with Isatisse to launch a campaign at Tin Shui Wai, offering photogenic spots and a route to discover the district's attractions.
Under this partnership, Isatisse has curated 13 scenes for the “Love Living in Tin Shui Wai” campaign, featuring the Eye Bag Girl – Abel, a character created by the fashion and illustration brand across five malls in the district, namely T Town, Tin Chak Shopping Centre, Tin Yiu Plaza, Tin Shing Shopping Centre and Tin Shui Shopping Centre with different themes.
The scenes offer a glimpse of the malls’ attractions in different aspects, from lifestyle to dining and entertainment. At the same time, visitors can locate and take selfies with Abel sporting her various looks in locations throughout the malls for the chance to win a prize.
Apart from these, the campaign has also offered a treasure hunt map, showcasing a route for visitors to discover the attractions in Tin Shui Wai, such as the Tsui Sing Lau Pagoda, Tin Shui Wai Park and a number of shopping malls.
Running until 20 December, the campaign has also featured limited items for redemption.
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