LinEngage, the experiential marketing & activation arm of Mullen Lowe Lintas Group has appointed Sriharsh Grandhe as executive vice president based in Mumbai.
Prior to joining LinEngage, Grandhe was with the WPP firm, Possible Worldwide Singapore as the engagement director. At Possible, Grandhe was managing the global rollout of Standard Chartered’s responsive website, a first in the Banking domain across 55 countries in APAC, EMEA & Americas. Grandhe was an AVP and practice head at Wipro where he was responsible for rolling out marketing as a process for several global businesses from Europe, US & Australia. he has also worked in agencies such as iContract, Rediffusion Y&R and JWT.
In his new role, Grandhe would be reporting to Vikas Mehta, CMO president group marketing services, Mullen Lowe Lintas Group.
Vikas Mehta said, “Our ambition for LinEngage is to make consumer engagement an essential part of a brand’s narrative. A lot more innovation is possible in the area of creating meaningful consumer experiences. Under Grandhe’s leadership, we are keen to make strides in strengthening this practice in an industry that’s largely driven by tactical activations.”
Grandhe said, “The strong lineage of Mullen Lowe Lintas Group is no secret. India is at an exciting phase of development and the agency is experiencing both momentum and growth. LinEngage is in a sweet spot right now with only one direction to go – upwards”
LinEngage’s clients include Johnson & Johnson, Franke Faber, Bayer, UltraTech, Castrol, ICICI Prudential and Byju’s to name a few.