LINE FRIENDS has opened a pop-up store in Hollywood, the heart of Los Angeles, for the next three months, paving the way for the expansion of its business in the US.
Located right across Hollywood's 'Walk of Fame', the hub of global pop culture and popular tourist attractions, the new pop-up store has drawn a great deal of attention among locals and tourists from all around the globe - more than 1,500 visitors waited in a long line before the store opened its doors. The company recorded the new store attracted over 15,000 visitors shortly after the opening.
The one-story, 8,395-square feet store showcases over 1,000 types of popular LINE FRIENDS merchandise, such as LINE FRIENDS original characters, 'BROWN & FRIENDS' which has continued to gain popularity in the US.
Also it introduces BT21 merchandise in the western part of the US for the first time. BT21 is the collaboration of LINE FRIENDS and global boyband BTS, popular among millennials worldwide.
On the opening day, store visitors took pictures in character photo zones that are set up throughout the store, while browsing a wide array of LINE FRIENDS merchandise from stationery to living including fashion products and accessories.
A teaser clip announcing the opening of the Hollywood pop-up store was unveiled on the social media accounts of LINE FRIENDS that drew massive attention from its fans.
The LINE FRIENDS store in Times Square has drawn consumers' attention as a merchandise store that showcases a wide array of its products, and regarded as a theme park as well as a new landmark in the city with its large outdoor LED advertising.
LINE FRIENDS has opened a total of 112 stores around the world, which marks an increase from 73 at the time of Times Square store opening.
With the opening of the pop-up in Hollywood, LINE FRIENDS not only aims to maintain its high popularity in North America, but it also hopes to accelerate diversifying the company's IP business, which include production of animated films featuring LINE FRIENDS characters through strategic partnerships with leading content companies in US, stated LINE FRIENDS.
Meanwhile, global boyband BTS, who created BT21 in collaboration with LINE FRIENDS, is planning to have a world-tour concert in U.S. across LA, Oakland and Chicago from this September, raising BT21 consumers' expectation on synergy effects created with LINE FRIENDS which plans to expand the business in the US during the second half of the year, the press release said.