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LINE enables Thai influencers to earn sales commission in latest channel push

LINE enables Thai influencers to earn sales commission in latest channel push

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LINE IDOL, a new channel by communication app company LINE Thailand has launched Influencer Commerce in collaboration with Tellscore, an influencer agency in Thailand. This partnership brings together the online talents in Thailand to join LINE IDOL’s Influencer Commerce, with aims to become the new marketing channel for brands and marketers amidst the era of exponential eCommerce growth, as stated by the press release.

LINE IDOL in itself was launched as a place where artists and online influencers could connect and engage with their fans by becoming chat friends via a LINE account. LINE IDOL aims to bring influencers closer to fans through creative content, as well as help brands and businesses build more awareness, create brand love and generate lead conversions. Presenting itself as the alternative for marketing communication on smart platform that is integrated with the strengths of LINE Ecosystem, LINE IDOL’s Influencer Commerce enables businesses to see measurable results and achieve their objectives through influencer marketing, as well as helping them to enter today’s growing eCommerce market more efficiently, according to the press statement.

With the launch of Influencer Commerce, online influencers across Thailand will be able to employ their creativity and leverage influencer marketing on LINE Ecosystem, as well as use MyShop feature to provide a convenient online shopping experience for customers to chat, shop and pay, all through the LINE application.

Additionally, influencers on LINE platform will also be able to earn income from sales commissions on top of their professional fee for product reviews or advertising. Moving forward, LINE and Tellscore are also preparing to hold workshops to introduce online influencers to many effective marketing tools on LINE Official Account and MyShop. This is done so that influencers can create rich variety of content in different formats including live, video, photo or article in order to create better engagement with their followers and successfully drive more sales. 

Nadhakriz Kanchanamantana, head of commercial content and media at LINE Thailand said influencer marketing was a “very effective tool with potential growth” in the Thai market, adding that LINE had great popularity with 46 million users. He further said the company’s goal was to continuously improve platform experience for its users and leverage available services and features inside LINE Ecosystem, especially the MyShop tool, to provide the complete eCommerce experience. 

Meanwhile, Suvita Charanwong, co-founder and CEO of Tellscore said platform and technologies that could help enhance performance-based influencer marketing were the key to brand success in today’s time, where shifting consumer behaviours posed a big challenge for marketers. She added that companies had to invest in marketing tools and channels that went beyond raising awareness to seeking bigger potential for sales. “Therefore, the collaboration between LINE and Tellscore can combine the strength of LINE as the perfect ecosystem with large user base and Tellscore’s in-depth technology and expert insights into influencer marketing, and enable Thai influencers to present their quality content to the right target audience with efficiency,” Charanwong added.

Separately, LINE Thailand has been involved in a series of partnerships this year apart from this one. In January, it partnered with HappyFresh to give LINE MAN’s users an established grocery shopping experience in Thailand. Launched in 2016, LINE MAN is an on-demand assistant application with six professional services - food delivery, taxi, parcel, messenger, convenience and mart. Subsequently, it launched new advertisement formats and strategies on the LINE platform in partnership with VGI. This partnership included a new ad format called "Story Linked", an online-merge-offline (OMO) ad ecosystem, and a digital data analysis tool "LINE Reach Curve".

Related articles:
HappyFresh partners LINE in Thailand to fulfil grocery needs via mobile
LINE Thailand launches new ad formats, collaborates with VGI
 

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